Alaska Primary Care Association
Marketing and Outreach Toolkit
Project Date: 2007 to 2008
Project Manager: Ellen Campfield Nelson
Clients: Alaska Primary Care Association Marketing + Events Coordinator
Locations: Statewide
Project Description
Agnew::Beck worked with the Alaska Primary Care Association to develop an Outreach & Marketing Toolkit with CD and a companion website. Our designers created a user’s guide “Toolkit” and developed a companion website so that health care providers can more efficiently access information about health programs and services and develop marketing and outreach strategies for Alaska’s Community Health Centers.
Agnew::Beck collaborated with the client and web designers to accomplish a consistent look and feel between the Toolkit and website to incorporate APCA’s goals to be an “open door” to quality, comprehensive primary care for everyone. Products reinforced brand recognition of the organization by including easily perceived “open door” shapes and warm, inclusive design to reflect APCA’s desire to be known as a caring, compassionate health care home which welcomes and respect individuals and cultures.
Publications and Companion Website
Project Partners
Fresh Art & Design
Alaska Primary Care Association
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